A New AR App for TikTok Creators - Effect House
Although still in its beta phase, Effect House continues to impress thanks to its new creative features and tools for branded content. Branded Effects, the latest feature, allows companies to promote their content with specific effects, and influencers can use them to enhance their posts with these effects. The brand name can also be added to the content as a hashtag, as well as landing page ads. If you're a brand new user, we recommend checking out Effect House today.
The interface and functionality of Effect House are similar to those of other popular AR apps, such as Lens Studio and Spark AR. Although the app is free to use, it does require a download of 453 MB. A how-to guide has also been included by the developer, Meta, for creators. Through the platform, which has been plagued with a disproportionate number of blackface filters, the company hopes to foster a creative community.
The Effect House has over 450 creators on TikTok, so you're sure to find an effect that works for you. To find a particular creator, look for their username underneath the effect name. You can view their published effects on their profile page by using the dedicated tab. Moreover, you can view all published effects in one place. However, if you are unsure, Effect House is completely free!
